Mariah Idrissi: A Modern Muse of Modest Fashion

There is a quiet confidence in garments made with intention — a quality instantly recognised by those who appreciate luxury abayas and refined modest fashion.

Wearing COS in Daffodil by Abayas Boutique, Mariah Idrissi shared, “Asalaam, thank you — it’s beautiful and such lovely quality.” Her words reflect the boutique’s ethos: considered design, premium fabrics, and timeless silhouettes that celebrate modern Muslim women.

Embracing Modesty with Intention

In the world of fashion, modesty is often misunderstood as limitation. But as Mariah Idrissi highlights in Friday Magazine’s debut edition, “Modest dressing isn’t just about what we wear — it’s a reflection of dignity, intention, and confidence.” This philosophy captures the essence of Abayas Boutique: clothing designed to empower, inspire, and elevate.

Mariah Idrissi is a British hijab model and cultural figure whose rise reshaped the representation of modest fashion globally. Born in London to Pakistani and Moroccan parents, she became the first hijab-wearing model in a global H&M campaign in 2015 — a historic moment that signalled the growing visibility of modest style in mainstream fashion.

Since then, she has been featured in BBC, CNN, Elle, Marie Claire, Teen Vogue, Gulf News and The New York Times, and continues to advocate for inclusivity, cultural dialogue, and authentic representation in fashion. Her style blends confidence and restraint, making her a perfect muse for the modern Muslim woman who values elegance and sophistication.

Understated Luxury in COS in Daffodil

In her COS in Daffodil Abaya, Mariah embodies understated luxury. The fluid yet structured silhouette drapes effortlessly, while the warm, versatile Daffodil hue transcends seasons. Minimalist styling accentuates the design’s timeless elegance — a reflection of both Mariah’s aesthetic and Abayas Boutique’s commitment to quality craftsmanship.

At Abayas Boutique, every abaya is created with intention: premium fabrics, meticulous tailoring, and silhouettes designed to empower.

Mariah’s appreciation for the piece underscores the boutique’s philosophy — garments should honor the woman wearing them, blending modesty with modern style.

Mariah Idrissi wearing Abayas Boutique is more than a fashion moment. It is a celebration of modest fashion excellence, where contemporary design meets cultural authenticity.

COS in Daffodil is available in-store and online at Abayas Boutique, where luxury abayas and modern modest fashion are elevated to an editorial standard.